Rosa, here. I’m working on our Business Plan which will help me form a solid pitch for Indiegogo, but I’m a little stumped. I usually write these for others on a business-to-business or business-to-government level and thus I write them in 3rd person. However, I’m writing this for us and it’s a personal appeal from our family to individuals and families who will potentially donate in exchange for some nifty perks … Should I write this in first person or 3rd?
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